The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink Review

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The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink ReviewIt's easy to see a lot of research and hard work went into this book.
It's insightful, interesting and fun to read. Lots of great interviews. enjoyable reading of How & why the cocktail has made a comeback in the last few years. An insiders look at the big business of Spirits.
Fascinating to see how Premium spirits were created and how they have become a significant part of our cocktail culture. An intriguing read all the way.
stephen visakay,
author Vintage Bar Ware, collector books, 1997
founding member The Museum of the American CocktailThe Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink Overview

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